J. Friday sat in front of St. George's Hall in Liverpool

J.Friday

Hi, I'm Friday, but you can call me Jess too!I share Happy News about how people are building community wealth worldwide, creating wellbeing economies that serve people and planet instead of the other way around!

Photo by Jorge Percival


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The Saving the World Strategy Guide by J. Friday

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The Saving the World Strategy Guide

The story of how and why I went homeless to make wellbeing economies happen, along with resources, strategies, and guides for creating world change through small actions that have big impact -- and how we gamify it! Paid subscriptions and donations help me stay housed and thriving while I continue this vital work.




my story

We have the power to reshape reality with the connections we make and the stories we tell ourselves and each other.Three years ago, my startup to democratize manufacturing worldwide went under before it could launch and left me homeless.You hear "no one is coming to save you" but I found community saving me over and over through this journey. They say your network is your net worth -- I say true wealth is people.While rebuilding my life and navigating my own limiting beliefs about asking for help, I discovered something incredible:The solutions are out there, the future is here, we just haven't held the press conference.The solutions were everywhere I looked, we just didn't have any influencers telling the stories to inspire more people to create more of this.
Connection Engine is the sixth iteration of that original startup. A media company documenting how hidden economic solutions that rewire wealth and power can go mainstream.
Through my publication The Saving the World Strategy Guide, I gamify world change - because joy, fun, and play are the way forward, not focusing on our problems, but on getting together with some friends and building the future we want.Despite moving over 20 times in three years, living on donations, and navigating challenges like autism and chronic illness, my content has reached over half a million+ views and consistently converts skeptics into believers.Strangers keep opening their arms to me, proving that community wealth isn't just theory.Through my research on Culture Science, I've found that we as communicators, influencers, and storytellers have the power to reshape reality through the stories we tell ourselves and each other.Community wealth is the new story.If the world understood true wealth is each other and this is already happening all around them, this would all shift overnight.I'm now continuing my mission to change beliefs about what's possible by getting these stories out into the world.Here's how you can help:

J. Friday leaning up against an elaborate mural painted on a brick wall in Liverpool


SPEAKING & PODCASTS

let's talk!

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Photo by Jorge Percival
J. Friday speaking at the Power of Community Event hosted by Simon Squibb
J. Friday at TEDx Brighton (I did not speak, but I'm writing a TED Talk!)
Photo by Jorge Percival

I'd love to be on your podcast or show and share this happy news with your listeners!



FILMS & MEDIA

WHAT'S OUR DREAM?

COMING SOON: A film about two gardeners, dreams, Liverpool, community, and how the simple act of helping each other transforms lives, communities, and the world.See Kieran's video here.
Read more about the film here.

J. Friday sat in front of St. George's Hall in Liverpool
J. Friday sat in front of St. George's Hall in Liverpool

BELIEVE DIFFERENT

COMING SOON: A film about the power of single story to change culture. What if we all believed different?



FAQs

What is Community Wealth / a Wellbeing Economy?

J. Friday "How could it have been otherwise."
Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival

coming soon

J. Friday - The Coming Post-Capitalism World Economy
This is so important. I know this will go viral soon. Don't give up!

Thanks for your patience while I type this up!



FAQs

What is the Strategy / Theory of Change?

Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival

Photo by Jorge Percival
Photo by Jorge Percival

coming soon

"I can't do great things.
But I can do small things.
And if we all do small things,
then together we can do a great thing"
Reece, G'Wed

You might not believe it, but a better world isn't only possible, it's already emerging.
And we're about to catalyse it.

Wellbeing economies are the future.
Community wealth is how we get there.
And connection is how we start.



FAQs

What is Connection Engine?

Helping grow the community wealth that is already happening 💜

Photo by Jorge Percival
Photo by Jorge Percival

My main project, Connection Engine is a media company and strategic hub startup connecting hundreds of movements building wellbeing economies worldwide, and amplifying those stories into mainstream and social media to inspire more people to act. It's a flywheel accelerating the transition to economies that serve people and planet.We shift narratives from problems to solutions by elevating voices, connecting networks, and providing practical implementation pathways that anyone can join in with small actions that make big change.

It all starts with connection.



STORIES

Drivers Coop colorado

A community owned rideshare is gaining traction in Colorado, paying drivers more while riders still pay less, and giving back to the community. A network of these people-owned rideshares is growing across the US. With public support, we could replace the megacorps in this sector in a very short timescale. Read More.

Photo by Jorge Percival

more coming soon

Lorem ipsum... and stuff!



WHAT PEOPLE ARE SAYING

Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival
Photo by Jorge Percival

⭐⭐⭐

© 2025 J. Friday. All rights reserved.

J. Friday Cocreator of Connection Engine and Wellbeing Economy Influencer

Media Appearances

I am seeking more podcast and media appearances in order to help take the wellbeing economy movement mainstream. I would love to share the Happy News with your audience!Please see this kit for info on having me as a guest or view the short one-pager (shown left/above).


J. Friday sat in front of St. George's Hall in Liverpool

© 2025 J. Friday. All rights reserved.

Contact

How can I help you? To set up a consult, request to speak about community wealth, or anything else, reach out below.

© 2025 J. Friday. All rights reserved.

Thank you

Great to hear from you! I'll be in touch soon. You can also reach out to me on the socials here:

© 2025 J. Friday. All rights reserved.

THE CONNECTION ENGINE

Cocreating a Community Wealth Cultural & Economic Movement

(Or rather, catalysing the one that is already there with the untapped potential of millions of people wanting to start businesses to escape the system)

UPDATE: Please see this document for how the strategy has developed since this Miro was made in January. You can also sign on to help spread the unified messaging campaign here or by contacting me.

Connection engine: Instead of us all having our separate funnels and communities, working separately, everyone funnels to the same onboarding system, which then connects people to communities to cocreate community wealth with. As a byproduct, it's a relationship builder and melting pot of people from vastly different backgrounds. We all just help each other find the places where we do belong, putting energy into the practical steps of community wealth that reshape our lives, our communities -- and the world.Watch the video and check out he Miro below. Currently need help just putting the low-tech systems and workflows in place, and then networking, networking, networking -- with a more polished version of what I've gone over. If interested in helping bring this to life or if you know anyone who would be, please reach out at [email protected] or join The Peoples Agency Discord.

MIRO BOARD: